It’s not often we see advertisements with models who don’t have “flawless,” airbrushed skin – despite the fact that more than one in four Americans live with a skin disease. Even ads for products meant to combat red, flaky or itchy skin feature models who don’t have a single blemish anywhere on their bodies. But a new campaign from Dove is trying to change that.
On Wednesday, Dove launched its DermaSeries collection – a range of hypoallergenic and fragrance-free products made especially for those with dry skin. Unlike other ad campaigns, Dove’s features women who live with the skin conditions its products are meant to treat, including eczema, psoriasis and acne.
“These women are under-represented in mainstream media – they don’t feature them even in advertisements aimed at them. We are changing this by putting real women with real conditions – looking beautiful, confident and at peace with their skin – at the heart of our campaign for Dove DermaSeries,” a Dove spokesperson told The Mighty. Dove’s DermaSeries Campaign Features Women With Skin Conditions
thumbnail courtesy of themighty.com